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Web Directories - A Link Building tool
Web Directories serves as a rich source for quality links. Firstly, a site has to be submitted to the Web Directories for inclusion. It is then reviewed thoroughly by the human editors of these directories, who evaluate your site to verify its quality and genuine content, before approving it.
These Web Directories can be classified under various categories, such as:
Niche Directories
These directories are termed as niche, coz they cater to a single category of themes or topics. These types of directories generally do not contain a vast content or information, as can be found in any of the normal web directories. One example for such Niche Directories is www.gimpsy.com. The biggest advantage of successfully submitting your website to these niche directories is that the users visiting them are searching for specific topics and information. And having your relevant website link on one such directory can easily get you targeted and relevant traffic to your site.
General Directories
These directories generally consist of several diverse categories of products, services or themes. These categories are further divided into smaller sub categories, including various website themes such as communications, business, and health etc. Such directories are vast, and continue to expand further as more and more sites are added to it. Some such commonly used directories are botw.org and www.goguides .org
[Top] Paid Directories
Such directories let you submit your site for free, but charge you for reviewing your submitted site. Though these Directories charge you for reviewing your site, there is no guarantee of it being approved by them. Webmasters opt for such paid directories because most of them have very high ranked links which are beneficial for any site. One such example of highly ranked paid directories is dir.yahoo.com
Free Directories
Free Directories are the best option, especially for those webmasters who are not willing to pay for their site submissions . But all of such free directory links do not carry the same weightage with the Search Engines. They vary from each other. Therefore, it is important for you to search and submit to directories which have a link weightage such as www.dmoz.org . And since these websites are so much in demand so the submission and approval of the sites may take long, depending on how popular the directory is.
Submitting to reputable and highly ranked directories, is one of the easiest way to build relevant and honest one way links for your website. By just listing your site with various reputable directories, you can get many links pointing back to your site.
The major advantage of getting listed with the directories is that you are receiving genuine one way links, which are ideal in getting a higher page rank for your site. This is because most directories are not interested in getting back, links from your site in exchange of theirs, hence leading to one way link exchange.
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Linking with reliable directories also brings to you other advantages like drawing targeted traffic to your website as the visitors are already well informed about your site and easy increase in page rank with valuable links.
But not all directories can be blindly trusted. The best way to judge a directory is on the basis of the value and quality of the sites it contains. Also, the websites listed in a reputable directory will be resourceful content based websites with focus on users and not selling any products or services. Moreover, most of the good directories have a subscription fee for any site to get listed.
Today, relevant links pointing to any website make up for a big proportion of your website ranking. Higher search engine rankings are directly proportional to the number of visitors being drawn to your website, and hence, the more profit you will make through your website.
But in order to get your site easily listed with a good directory, you need to put in extra effort to enhance and enrich your website. Your website should contain relevant and genuine content, simple and attractive design and some relevant back links to its credit. This is necessary because every website is reviewed thoroughly by the directories before it is given a submission approval.
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