Link Popularity and Search Engine Optimization

Link popularity can be simply defined as a scale to determine the quantity and quality of sites linking to your site, from various search engines. Also, Link Popularity is used by many search engines, as a factor for determining page rank.

How Does Link Popularity Work?

Genuine and relevant links lead to gaining a good search engine ranking in terms of higher Page Ranks. But what makes a genuine link is the relevancy of the linked site to your site theme. For example, we have three sites, Site A of Kitchen accessories, Site B of Global cooking recipes and Site C of Italian desserts. Now, Site A is linked to Site B. Although this link is legitimate and genuine, but what would gain more relevancy and Page Rank would be the Link exchanged between Site B and Site C, as both of them are directly related to each other.

The key is to have a common thread between the two sites, a direct relation or relevance, which is given more weightage to, by the Search Engines.

But the most important aspect of Link Building is the Links pointing to your site, rather than the links going from your site. This is because, it is the purpose of Link Building is to draw to your site, the maximum relevant visitors you can. And they will only visit your site when your link is added to another relevant site, through which, this traffic will be redirected towards you.

Links going from your site are beneficial too, as they help your visitors find some extra relevant information. But, to get these visitors to come to your site firstly, is why having your link on other relevant websites is more important.

Although Link Popularity and Link Building are important, it is always advisable to spend more time creating a link-worthy site than sending out unlimited link exchange requests. Efforts should be put into creating a site so good, that others are themselves willing to link to it.

Anchor text also plays an important role in efficient link building. Words placed in the anchor text should be highly relevant and suitable keywords, in context to your site. Relevant links with strong anchor text go a favorable way with the link popularity process. Also, if the site is contains genuine content providing loads of useful information and is regularly restructured, you wont have to do much extra efforts in obtaining relevant links. Your link would be considered by the sites based on the same theme as yours, on their own.

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